Marriage, in most societies is considered to be one pivotal life event for both men and women, setting in motion a variety of other life changes, including formation of new family or new part of an extended family. Because of the huge impact of marriage on the lives of women in particular, researchers and policymakers have increasingly sought to consider marriage through a social structure. Here is where, Online matrimonial comes to play an important tools to solve the issue. Marriage has a strong bearing on different aspects of human life. Despite being an individual level phenomenon, its effect can be realized both at the familial and societal levels. At the societal level, the parameters such as marriage timing, proportion of ever married as well as the proportion of arranged marriages may hint towards the pace of social transition that a particular society is passing through.
Indian marriage customs vary widely by religion, caste and geographic locations. Union formations in India are still a family oriented matter mainly guided by cultural practices. All the same, the above mentioned factors play a major role in this regard to an extent that these factors collectively determine even the timing of marriage. Marriages get delayed if proper matches are not available. We can tell that consumers are starting to trust online websites for matrimonial services for their wedding partner selection and this trend has mainly started in early 2000. The wedding industry in India is currently over Rs 100,000 crore and is growing at 25-30% annually. The estimated cost of a wedding with no expenses spared could be between Rs 5 lakh to Rs 5 crore, in India. A person, in India, spends one fifth of the wealth accumulated in a lifetime on a wedding ceremony. Considering the demographic dividend, it would not be wrong to assume, with half of India’s population being under 29 years of age, the marriage market is set to boom like never before over the next five to ten years.
Benefits of online matrimony:
- Easy Registration
- Can search from lakhs of profiles.
- Useful for NRI and PIO Indians.
- Can search by age, gender, caste, religion, educational and occupation.
- Relationship management services.
In the current scenario, matrimonial websites are the 11th top activity of internet users around the world. Every day, more than ten million eligible Indians search brides or groom using online matrimonial services. Searching of matrimonial services is highly popular in metro cities rather in semi urban or rural areas. The penetration of internet is greatly influencing the users to adopt the latest technology. Currently in our country, the numbers of websites which are offering matrimonial services are more than hundreds. Day by day, the business market capital related to matrimonial services is exceeding thousand crore. In a country of 1.2 billion, huge number of peoples searching their future mates online. Apart from websites and pundits, professionals marriage broker have come as big player in Indian marriage market.
Lots of matrimonial websites are booming in country to monetize the opportunity. Their sources of revenue could be multiple display ads, subscription fees and lead generation from companies. With more than these revenue streams, they would be profitable. It is seen that the major portion of revenues is from subscription fees. Matrimony business is booming and this makes sense because of the fact that the online version provides the credibility that the newspaper version lacks. As technology improves, more and more people will begin to migrate to the online version for matchmaking. The journey of matrimony websites is not going to end. As with every year, its consumer base is going to increase. Companies offer a host of options for wedding planner, counseling, astrologers, caterers, priests, makeup artists, photographers etc. These companies simplify the long process that is planning an Indian wedding. Would-be brides and grooms or their families can easily connect with vendors, make their final choices and organize every aspect of the wedding in a beautiful manner instead of the general problems that comes while planning a wedding. As these companies prove, the disruption of the wedding industry that was started by new matrimonial websites will continue in the foreseeable future.
In the new era, vast popularity of internet users has made online matchmaking increasingly popular in India. It became a tool to search for prospective partners. It provides the comfort and choice of millions of prospects and much more information about a prospect. In future, market continues to evolve, bring in more customers and serve to new generations, online matrimony will continue to thrive in India for a very long time to come. You can visit www.wmmatrimonial.com for more information and browse for matrimonial services.
Reference By:
https://en.wikipedia.org/wiki/Marriage
https://en.wikipedia.org/wiki/Arranged_marriage
https://en.wikipedia.org/wiki/Matchmaking
Social Media Reference:
Marriage Statistics | Online matrimonial | Matrimonial service | Best Matrimony Site India 